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Working within the web development trade can make you a very hard person, or a very soft person. It really is dependent on your pluck. I have the benefit of having both skills: designer as well as developer, that has aided me a great deal in charting my way through the untamed seas of website design and development. I learnt quite early on in the game that designers think like designers… and developers are a wholly different creature! Where, when a designer puts together a site, he is concerned more by how it looks like. That concern makes him focus on the details of where this line sits, how faraway from that other line and that copy it must be, its color in addition to width... essentially style. Internet designers are the Gucci's and Prada’s of the website creation process. On the other hand, web developers are very seriously engrossed in HOW a web page operates. True, there is a healthy element of how it looks like, but that takes a back seat weighed against functionality. When you visit Google's homepage, the same uncomplicated page was the consequence of scores of concessions on the part of the designers and the developers. The designers will maybe have wanted a background picture, and a picture of a smiling woman, or cute puppy sitting somewhere on the homepage, but the engineers would have said it would add to page-load time, and cost more in terms of bandwidth, that users would have to wait longer downloading worthless, value-less material, reducing the number of web pages viewed for every visit...and so on and so on. This battle among website design experts and website development gurus can make or break a job. If creative designers cannot persuade the developers, also known as the web programmers, to accept some visually appealing piece of design, it might mean added labor undoing plus redesigning what had already been accepted by a client. This alone could add weeks to what would have been a day's work. Having worked on both sides of the fence, here is what I can advise: 1. Always have teams, creative designers and developers, present in preliminary group meetings with the client. That alone will make sure everyone is aware of what is possible and what is not. 2. Clearly define the working goals 3. Do not allow the client run the show...but instead, keep him or her fully apprised of what is happening and as involved as possible. 4. Before designers start their work, they must be in concurrence with developers on expectations. 5. In the end, how a site works is more important than how it looks, but it is the customer who decides in the end, so the client, the website designer and the web developers, must all yield to the king...the end user...
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3Way Marketing is a Email marketing company from South Africa
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